We're a Sydney-based team who've always been those friends in the group chat. The ones who find the good places—stays with actual character, perfect locations, no weird surprises. The ones everyone texts when they're planning a trip.

But here's what we kept seeing: smart, capable people completely losing it over accommodation. Spending entire weekends researching. Opening 30+ tabs. Getting stuck between options that all seemed... fine. Panic-booking at the last minute. Or worse—giving up and just picking whatever, then regretting it the entire trip.

Travel agents weren't the answer—too slow, outdated, pushy with commission hotels and they take away your control. But DIY research? That was drowning people in choice.

It wasn't laziness. It wasn't indecision. It was too many options and not enough clarity. The paradox of choice in its most exhausting form.

So we thought: what if we just... did this for everyone?